Five Keys to Successfully Marketing Your Local Home Services Business

We’re moving out of the generation where newspapers and street advertisements are becoming less effective to getting your company out there. Instead of buying a corner in the newspaper, you should start looking on building a strong digital platform. That’s where the people are looking: online. Everyone’s using electronic devices, so why not start marketing your company there?

Here’s a list of 5 keys to help you establish a strong online brand to help you reach your customers easier.

Key #1: Leverage Social Media

It may sound foolish that social media can help you grow your business. But, it’s not something to overlook. Building a strong presence in social media can help you attract leads you didn’t think you could. It shows that your company is more personable by having an outlet that you can directly communicate with your customers. It lets them know that your company is approachable, and a company they want to hire. Here’s a few tips on how you can start utilizing social media today:

• Creating Social Media Accounts (i.e. Twitter, Facebook, Instagram, Pinterest, etc). Notice how we said accounts. Having more than one social media account will help you reach more leads, which can turn into more customers. Each social media platform is different, so knowing what audience you are trying to reach is important in choosing where to post.
• Communicating With Online Users to Help Promote Your Business

You should interact with different users to help portray that your more than just a company. Communicating with online users will show that your company is approachable and helpful as well as keeping customers engaged.

• Using Social Media As a Customer Service Tool

Customers want an easy way to get in contact with you about any questions or concerns. By giving them this platform to connect with you, it will show that you care about your customers. Other users will be able to see these posts as well, so they can see too that you are a company that cares. And that’s all people really want.

• Posting Humours Content to Attract Customers.

Be funny. Social media can be fun because it gives you an outlet to express whatever you want. It’s cool to be funny! Posting humorous posts will attract customers to hire you. They want to hire a company-person.

Key #2: Make Sure You Have a Great Website

You want a website that stands out. When people are looking for the services you provide, not many are quick to just pick up the phone and call. So, having a professional website is important for customers to refer to for more information about your services. Here’s a few pointers on what a well-established website should have:

• Landing page:

Have a professional landing page so that your customers can get a gist of your company. You want important information highlighted and shown so that if the reader is interested, they can continue browsing your website. If your website looks hard to read, or even boring, a majority of users will just click off and go about their day. That’s exactly the opposite of what you want.

• Call-to-action page:

This is where you attract leads. By driving them to plug in their information, to make an effort to move forward with your company, you are ensuring that they may become a future customer. You want to make this easily accessible and straight forward, so there’s no room for confusion on what information to put.

• Content:

Make sure your website has interesting and relatable content. This information will help explain to the customer what your company is all about. You can explain here what your services provide, background history of your company, customer reviews, and more. Don’t forget to make it interesting! The importance of content is to keep customers engaged.

Key #3: Publish Content Regularly

You want to be consistent with your posts. By utilizing content marketing, a way of bringing in solid, effective, and useful information, you’ll be able to attract customers to your website. You want to publish pictures, videos, articles, and any other types of content to ensure that you are making a name for your company. Here’s a few ways that content marketing can really set you apart from your competitors:

• Showcase Your Humor:

Business can get pretty dry sometimes. So, try posting something funny related to your service. Whether it be a meme, an interesting article, or a picture of your dog, make it interesting. But, you want to connect it with your service in some way. In doing so, customers will recognize it, remember it, and refer it to their friends.

• Utilize Digital Images and Videos:

Customers want to know what you are trying to sell, so by showcasing what it is you do will help. You could post a picture or video so that it’s easy for readers to click on and see. Having primarily words on a website will make it hard for people to stay engaged. Watching a 30 second video as opposed to reading an article will attract your customers and keep them interested.

• Share and Repost:

Find relating articles and posts and repost them on your website. By giving your opinions, or simply reposting the content will give your customers a better sense of who your company is. This content can be educational, humorous, or really anything you feel your customers should see.

Key #4: Know Your Customer

A buyer persona is the ideal customer you are trying to reach. By fully understanding who it is you want to attract, you gain a better understanding of what they like and what pulls them in. By knowing who that person is, you can use that to create better content to fit the buyer persona. Here’s a few ways that you can use that persona to craft better content:

• Research Your Target Market:

You want to know who your audience is. What they like, what they’re interested in, what they’re doing, and more. This will help you know what kind of content and marketing you need to do. If your audience is geared towards millenials, then try using humor and social media to publish your content.

• Connect With Your Audience

Essentially, by having this buyer persona, you are giving personality and characteristics to your ideal customer. This will help you understand what it is they are actually looking for in a company. Know what their needs are and use your content to try and fulfill them.

• Examples of Marketing to a Buyer Persona

• Businesses vs Homeowners: If you are trying to sell your service to businesses, then try having a more professional brand presence. However if your audience is residential owners, try having a more people-person brand.
• Age Group: Knowing what your target age group is important in knowing how and where to publish your content. If it’s geared towards an older demographic, social media shouldn’t be your only marketing tactic.

Key #5: Track Everything

It’s important to track conversions. How will you learn and grow without referencing what you’ve done in the past? You can’t improve what you don’t measure. By reviewing analytics, you can determine what may be driving customers away or engaging them to act. Use this information to change up your website or marketing tactics so you can always work on improving your company. These are two tools that we use to track conversions:

• Google Analytics

Google Analytics is a free tool to track your company’s traffic. It checks analytics, website views, how many people are on it, clicks, etc. It’s a great way to see where traffic is going on your websites.

• CallRail

Unlike Google Analytics, CallRail is a paid conversions tracker that allows you to see how traffic is moving when it comes to you company. They track your phone calls and see what keywords are driving customers. There is a 14-day free trial, as well as a few plans that may be personalized for your type of company.

Building a strong digital marketing brand will take your company to the next step. You want to market your services to places people will see, engage, and act. Make it easy for people to learn about your company online, so they can determine whether or not they want to hire you. Make that website engaging and interesting so that people won’t click away. Know your target audience so you can cater the right type of content to them. If you want to know that the changes you made are working, utilize tracking websites. It will help you grow your company by measuring what works and what doesn’t. Using these tips will help you grow your customer base.

We understand that establishing an online brand takes some work. If you’re having trouble building a website, publishing content, or tracking your conversions all while running your business, it’s okay. That’s where we can help. Local360 aims to help you market your company. We specialize in all the tools you need to grow your business. If you’re ready to take your company to the next step, visit https://www.Local-360.com to learn more information.