Google Local Services Ads 101: The Comprehensive Guide

Looking to generate more sales? Need a new advertising tool to get your company noticed? Here’s some reasons why Google Local Services Ads can help your company by making it the #1 option on their search engine.

Let’s start with an overview of what Google Local Services Ads are.

The services that you offer will always be in demand. The only opportunity to maximize your sales goals is to connect your service opportunities to customers in need. This is where Google Local Services Ads can help.

Once a potential lead searches for your service in the geographical area that you provide, your company will be one of the top advertised companies to choose from.  

This advertisement will provide them with your company's information, including your phone number, location, reviews, hours, and more. If a potential lead decides to contact your company, you will be able to review and respond through the Google Local Services Ads App at any time. You will be able to reply, manage, and book any leads to turn them into actual customers.

Want to get started? Here’s how:

You first want to see if your company is eligible for Google Local Services Ads. From then on, you will be able to create your company profile and start to attract customers. Through your company profile you will be able to enter the geographical location that your service works in. Your company will become the top options to those seeking it in that area, and that’s where they can get your information and contact you.

By accessing the Google Local Services Ads app, you will be able to see when leads are coming in. If a lead messages or calls you, it will alert you through the app. By being able to access the app at any given time, you can contact the lead back, answer any questions, and book a service date to get the ball rolling. It’s as simple as that.

Is your company eligible for Google Local Services Ads?

Google Local Services Ads are primarily geared towards home care services. They require each company to pass screening and qualification tests to be eligible to use Google’s advertising tool.

It is required for every company to pass a background check (free of charge and provided by local background check partners) to work with Local Services Ads. Depending on the type of service you provide, it may be required to have specific licensing for the service, including applicable city-county level licensing. It also may be required to submit insurance certifications for companies that have general liability insurance. Only a specific category of services and areas are eligible for Google Local Services Ads.

Google Local Services Ads vs. Google Adwords

Now you may be familiar with Google Adwords, another advertising tool that Google provides. Here’s a list of a few key factors that Adwords works by:

• PPC (pay-per-click) system
• Bidding on specific keywords
• Ad rank based on bid amount, auction-time and aq quality, context of person’s search, and ad rank threshold.

What’s the difference between the two? Well, for starters, Local Services Ads are:

• PPL (pay-per-lead) system
• Geared towards home services (ex: plumbing and HVAC)
• Ad rank based on customer reviews, proximity, response time, and hours

Adwords works with all types of companies and services, however Local Services Ads are directed towards home services. This gives a better chance of making your ad seen because it will become the top options on the search engine. While Adwords charges you once someone clicks your ad, Local Services Ads only charges you once someone makes an effort to reach out to your company. There’s no unnecessary charges here. Also, as long as you are reaching out to your messages on a consistent basis, your reviews are positive, and your availability lines up with the customer, your ad ranking will be one of the first options to click. You don’t have to bid on specific keywords to ensure your company is seen. The advantages for Local Services Ads for your company are high. Use it.

Why you should use Google Local Services Ads

You’ve read and learned about Google Local Services Ads, how it can help you, and why it will help you. We understand it’s a lot of information, but that’s where we can assist you. Local360 aims to help home care companies take care all of the “behind the scenes” work. We can sign you up and create your profile. We’ll let you focus on the job, and you can leave this all up to us.

Why not have your company at the top of google’s search, consistent sales, and boost your company’s presence in your area? Start today. Visit http://www.Local-360.com for more information.